Online video consumption is one of the most popular internet activities worldwide. In 2015, the number of digital video viewers in the United States surpassed 200 million. The most regularly watched categories of U.S. online video viewers were funny videos, movie trailers, and music videos.
Global demand for video:
Video has the highest growth rate of any mobile app category, with a predicted fourteen-fold increase in mobile video traffic from 2013 to 2018.
Video will be 70% of the world’s mobile traffic—that’s 4.9 billion users with 8 billion mobile devices.
Forty-eight percent of 20-30 years olds only watch video on mobile devices, and they are three times more likely than baby boomers to do so.
Mobile First with Video in the Driver’s Seat
Mobile isn’t about the devices. It’s about lifestyles. The global mobile mindset is anytime, anywhere, “always on” options for play, work, learning, and sharing. In particular, working anywhere on any device creates challenges and vulnerabilities that impact security for companies with BYOD (Bring Your Own Device) policies. The first is how to keep teams focused on company priorities. The second is protecting the company from information security breaches due to unsecured apps, lost or stolen devices, and online activities that compromise proprietary company information.
Video leads the way in mobile activity—accounting for nearly three-fourths of the world’s mobile traffic by 2019. Therefore, adding video to your mobile apps can create a competitive advantage and increase employee engagement and satisfaction. At Aclipsa, we’ve made it easy for you to deliver safety or product training, H.R. or corporate communications, and company culture messages with video to your apps.
Aclipsa Makes it EASY!
Deliver Video to Mobile. Manage Online.
- Convenient viewing via mobile apps
- Consistency in training
- Timely communications
- Proof of viewership
- Lower legal liability